iContent's revolutionary technology solves the major problem of online advertising: finding the best targeted audience for an advertisement.

The product

We deliver advertisements based on the user's personal interests. We use semantic tools to analyze what the user reads, and conclude the subjects the user cares about with degree of importance. This is why our technology overcomes contextual techniques, which deliver keywords based ads or guessing personal interests based on statistics. On the one hand, displaying ads based on the user's personal interests can reach the most targeted audience, where on the other hand it gives the user a new experience with less antagonism.

The customer

The product is suitable for business customers such as ad-networks, which act as a mediator between the advertiser and the publisher. This product is the missing link of ad-networks as on the one hand it monetizes the traditional advertising by being more targeted (more profit), and on the other hand it creates a more personal experience for the user.

The technology

Our unique technology which we developed, studies the user's personal interests by the content he consumes along time. The system does semantic analysis of the content, and "understands" what the user may find interesting, both for short and long term. We have a working prototype of the technology and the product.

Our uniqueness

While other behavioral targeting companies guess the user personal taste by using statistic tools (many users who read A also read B), we focus on analyzing the content he reads in order to "understand" his subjects of interests. This makes our behavioral targeting better the our competitors. Our proprietary algorithm allows to deliver millions of ads to millions of users at real-time while focusing the user's personal taste.